Genpro Analytics, Assist Market Intelligence/Market Research Departments in disaggregating processes and adding additional Capabilities and Capacity, and thus enabling them to be more effective
Survey link testing Pre-study audits BI reporting (Tableau, Power BI, Excel) Motion graphics and videos Highly visualized decks MR portal management Tagging and publishing Quality Audits Long tail data mining Reporting (Country, Segment) Project management and support
PROCESS REENGINEERING
PCompetitor deep-dive Technology deep-dive Products deep-dive Country deep-dive Trends monitoring and reporting Cross-study synthesis Market opportunity analysis
INTEGRATION AND INSIGHTS
Live field updates Automation of survey link testing Integrated MR data platform Transactional data management Automating verbatim coding Automating data runs, sig testing Standard report automation Formatting or templatising report
AUTOMATION & TECHNOLOGY
KDA/ SEM/ Shapely value Market mix modelling Segmentation Web analytics Customer / Partner lifetime value Customer Segmentation Text Analytics Discrete choice modelling Campaign Analytics