Market Research Analytics

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Genpro Analytics, assist market intelligence/market research departments in disaggregating processes and adding additional capabilities and capacity, and thus enabling them to be more effective

Survey link testing
Pre-study audits
BI reporting (Tableau, Power BI, Excel)
Motion graphics and videos
Highly visualized decks
MR portal management
Tagging and publishing
Quality Audits
Long tail data mining
Reporting (Country, Segment)
Project management and support

PROCESS REENGINEERING ​

PCompetitor deep-dive Technology deep-dive
Products deep-dive
Country deep-dive
Trends monitoring and reporting
Cross-study synthesis
Market opportunity analysis

INTEGRATION AND INSIGHTS

Live field updates
Automation of survey link testing
Integrated MR data platform
Transactional data management
Automating verbatim coding
Automating data runs, sig testing
Standard report automation
Formatting or templatising report

AUTOMATION & TECHNOLOGY

KDA/ SEM/ Shapely value Market mix modelling
Segmentation
Web analytics
Customer / Partner lifetime value
Customer Segmentation
Text Analytics
Discrete choice modelling
Campaign Analytics

Analytics